My guest today is Ginny Cardenas, CEO and founder of Lila Natural Cosmetics, the makers of Scotch Naturals and Hopscotch Kids nail polishes. I met Ginny last month in Baltimore at the Natural Products Expo. We had a rousing discussion about nail polish and how I couldn’t find one I thought was nontoxic enough to recommend. She made some interesting points I want to share with you. Ginny has always valued the importance of safe, yet effective, cosmetics. In 2009, when she took a closer look at the chemical cocktail of ingredients in her daughters’ nail polish—including phthalates, acetates and other toxics—she was shocked. Determined to create a natural and safe alternative to conventional nail polish, she teamed up with a chemist to develop revolutionary water-based lacquers in fun, vibrant colors and a soy-based polish remover. And thus, Hopscotch Kids was born. In 2010, Ginny unveiled Scotch Naturals, the grown-up spin-off of Hopscotch Kids, which caters to an adult demographic with a sophisticated color palette and professional quality results. Passionate about using only the safest and natural ingredients in her products, Cardenas has been at the forefront of natural formulation with innovative technology and bold, fashion-forward colors since the company’s inception. Today, both brands are found in 225 boutiques across the US and internationally. www.scotchnaturals.com and www.hopscotchkids.com.