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Question from charlene Gormley

Has anyone been able to find out any information about WOW Green cleaning products. Their website does not list any ingredients and they say their products are safe and natural because they use enzymes.

I’m just wondering if they are another company pretending to be green, but aren’t?

Also WOW stands for World of Wealth – not exactly a green living way of life, unless you are talking about the other kind of green: cash!

Debra’s Answer

The label says “proprietary enzyme formula, surfactants, natural scent.” I think that’s about all they are going to reveal. But that’s enough.

They do seem to be very interested in promoting their business opportunity and I am being bombarded by independent reps wanting me to list them on Debra’s List.

An enzyme is “an organic molecule, produced by a living organism, that increases the rate of a chemical reaction.” Enzymes are present throughout nature–almost all life processes, such as the digestion of food, need enzymes to occur at significant rates.

So when a product says that it contains enzymes, it contains a substance produced by a living organism that speeds up a natural process of the breakdown of dirt and stains.

Here’s an important thing to know about enzymes. Enzymes are extremely selective, and speed up only a few reactions from among many possibilities. In fact, the specific enzymes made in a cell determine the function of that cell. A “proprietary enzyme formula” would be a set of enzymes chosen to perform a specific set of cleaning functions.

And that’s the rub about enzymes. In Nature, cells perform very specific functions as a result of their enzymes. If you then introduce different enzymes, what happens? We don’t know.

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