Question from Bev
Any thoughts on this new product Tide Pure Essentials ?
Debra’s Answer
I suspect that they are similar to Tide Simple Pleasures, that is, a petrochemical detergent with some natural fragrances, to appeal to the market segment of consumers who want to be more natural, but don’t want to give up the tried-and-true brands they are more familiar with.
This is not a “natural” product.
