The other day a powerful video arrived in my inbox that I want to share with you.

This exceptionally well-done video makes a touching and powerful case for the problems of indoor air quality and how it affects health, yet does not address cleaning up toxics in the home environment at all.

Granted it was made by Velux, a manufacturer of skylights and roof windows. They are promoting the use of openable skylights and roof windows as the solution to get more light indoors and provide ventilation to eliminate the toxic build-up indoors.

How great it would be if they had used this opportunity to give a really good resource list for solving indoor air quality through source reduction. They do give some links on their resource page, but only to energy and green building organizations, that typically don’t address toxics, yet their opening statement is “Indoor air can be five times more polluted than outside air.”

Despite the omission of reducing toxics at the source, it’s encouraging to see that a major mainstream company like Velux is using indoor air pollution as a problem to draw the general public into using their products as a solution. This is an indicator that indoor air quality is being recognized as a problem that the public in general know about and are concerned about. I’m fairly certain they would not have invested the resources into this campaign without doing market research to verify the general public would respond. So this is a very good indicator of awareness of toxics issues moving into the mainstream.

And it’s always good to have anyone and everyone promoting the issue. This video is so well done it should inspire people to be concerned about indoor air quality and seek more information. Hopefully it will be well-distributed.

Thanks, Velux, for making this.

VELUX USA: The Indoor Generation

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