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This past week Jessica Alba’s Honest Company has been in the news, after the Wall Street Journal tested their laundry detergent and found sodium lauryl sulfate (SLS).

This wouldn’t be so bad (Seventh Generation laundry detergent contains SLS), except for the fact that Alba specifically said that SLS was toxic and her products did not contain the ingredient.

Honest Company says there is no SLS in their product, yet the Wall Street Journal says there is.

People have been quick to assume that the company is being dishonest on one test from one source.

Sounds to me like there needs to be some random sampling done of bottles of detergent off store shelves, by an independent third party testing organization.

WALL STREET JOURNAL: Laundry Detergent From Jessica Alba’s Honest Co. Contains Ingredient It Pledged to Avoid

I just want to add that I’ve not ever recommended the Honest Company because there are less toxic products than theirs available. I took a new look at their ingredients this morning and their personal care products, for example,, contain many industrialized ingredients. Compare this to other companies that are offering products made from “whole” organic ingredients. And one step further, this morning I just added a new page for companies making body care products where the business is certified as an organic processor of organic ingredients.

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