I read an interesting article about how and why craft beer brewers are finding “innovative ways to guard the water, soil, air and climate on which their businesses depend.”
Well, right there is something different than usual. We don’t often see the producers of products consider the environment on which their businesses depend. If this were common, our environment would be pristine.
Katie Wallace, assistant director of sustainability at the New Belgium Brewing Company says, “I ride my bike across the bridge every morning to the brewery. Underneath that bridge is the river that provides the water for our beer. We’re very connected to the resources that provide for us.”
This article outlines many things craft brewers are doing to protect the integrity of the environment from which their ingredients come. This is a great example for all industries.
