While driving down Main Street in Santa Monica, California one evening, I saw this tiny sign lit up in the dark that said “Exclusively Organic Coffees & Fine Teas.” I couldn’t stop right then, but went back the next day. It was crowded with a line out the door and Starbuck’s a block away was empty. “Founded in 1989, Urth Caffe is widely considered the first coffee roasting company in America to offer exclusively organically grown, heirloom coffees. Each season we choose the very finest beans from our farmers – carefully selecting only a small percentage of the crop representing the coffee’s finest seasonal flavor & characteristics. The flavor profile of our blends changes from season to season – always presenting exciting new characteristics. All our organic coffees are small batch roasted using secret, innovative techniques in roasting and blending developed by us, to give the coffee its full potential of depth and complexity of flavor…Heirloom means that the trees have never been genetically modified, and are like their ancient ancestors found growing wild in the rainforests. Heirloom species such as Bourbon, Geisha, Heirloom Culitvar, Typica (to name a few) can grow up to twenty feet tall, require deep shade, and produce less coffee yield than hybridized trees. Heirloom coffee has superior flavor, has a more distinctive aroma, and is naturally lower in acid for easier digestion. “ Their exclusive selection of fine loose leaf teas include black, fruit scented, oolong, green, white, matcha green teas, and herbal infusions. “Each source garden is carefully selected by Urth Caffé based on highest quality, commitment to purity, uniqueness, and sustainability.”
