A well-established provider of natural fiber clothing for babies and kids, well-loved for more than 20 years for their bright colors, softness, and comfort, inspired by the founders’ Swedish heritage. Now many, but not all, items are made from 100% organically grown cotton–“since 2002 we’ve made over two million hannas in organically grown cotton”–certified in Germany by Oko-Tex to their Standard 100. “In order for a garment to be certified, every fabric, button, thread and zipper is rigorously tested for over 100 potentially harmful substances, and the result is especially easy on children’s skin.”